Spotlight on Synthesia

  • Post last modified:May 29, 2023

Synthesia is a synthetic media generation platform used to create AI generated video content. It is based in London, England. Synthesia’s software algorithm mimics speech and facial movements based on video recordings of an individual’s speech and phoneme pronunciation. From this a text-to-speech video is created to look and sound like the individual.

Users create content via the platform’s pre-generated AI presenters or by creating digital representations of themselves, called artificial reality identities (ARI), using the platform’s AI generation tool. These avatars can be used to narrate videos generated from text. As of August 2021, Synthesia’s voice database included multiple gender options in over sixty languages.

The platform is surprisingly easy to use. If you have written content, for example a process or procedure, you can easily copy that content into Synthesia and have it narrated by a realistic looking AI Avatar. You can add images, screenshots and other content to the video narration. It’s easy to develop professional looking transitions. Additionally, Synthesia has a tool that allows the user to capture animations of the users’s computer – an effective tool in creating “how to” video instructions on how to accomplish something in an application.

The platform also does not allow its software to be used to recreate celebrities or political figures for satirical purposes. Explicit consent must be provided in addition to a strict pre-screening regimen for use of an individual’s likeness to avoid “deepfaking”.

Synthesia is most often used by corporations for communication, orientation, and training videos. It has been used in advertising campaigns, reporting, product demonstrations, and to create chatbots. provides a browser based all-inclusive platform for creating AI generated video without any additional software needed. Currently the ARI only moves the mouth, but later versions will include most facial movement/ expressions, and then full body movement from front, back, and side.

It is currently in use in over 20 top companies.

Here are some of the benefits of using Synthesia:

  • Easy to use: Synthesia is a very user-friendly platform that can be used by anyone, regardless of their technical skills.
  • Versatile: Synthesia can be used to create a variety of different types of videos, including training videos, explainer videos, and marketing videos.
  • Cost-effective: Synthesia is a very affordable platform, especially when compared to traditional video production methods.
  • High-quality: Synthesia produces high-quality videos that are indistinguishable from videos created by professional video production companies.

If you are looking for a way to create high-quality videos without the high cost and hassle of traditional video production, then Synthesia is a great option.