Speaking
Book Matt for your event.
Matt Ruck speaks to MSP peer groups and industry events about the transition from managed services to managed intelligence, and about what AI is actually doing to the service desk. He ran a $30M MSP for twenty-eight years before building this, so the material comes from operating one rather than from selling to one.
Sessions are shaped around the room. Tell us who is in it and what you want them to leave with, and the content gets built for that rather than delivered off a shelf.
What he talks about
Three subjects, and they overlap.
- From MSP to managed intelligence provider
- The transition the industry has started naming, what it asks of a service business, and which parts of it are real today rather than in a vendor's roadmap.
- What AI is actually doing to the service desk
- Where the time goes now, which tier of work moves first, and what changes for the engineers who stay. Told from running a desk rather than from a projection.
- The economics underneath it
- Fixed-fee agreements, cost to serve, and why the pressure lands on price per user rather than on ticket revenue. The arithmetic, including the parts that are uncomfortable.
Where he has spoken
Peer groups, mostly.
The rooms that work best are ones where everybody present runs a service business and has already tried something with AI, because the conversation starts further along. Some of them are not that room at all, and those are worth doing for different reasons.
- ConnectWise Evolve
- Peer group sessions with MSP owners and their leadership teams.
- Ingram Micro Masterminds
- Peer group sessions across the Masterminds community.
- Chamber of Commerce events
- Business audiences outside the channel, where the subject is AI in operations rather than IT.
- Channel Futures, GenAI for MSPs
- A webinar on how generative AI is changing MSP operations. The recording is on this site.
The request
Tell us about the room.
A date helps but is not needed. Plenty of these start before anything is fixed.
Or email matt@xop.ai directly.